Mar Letters
Introduction
Marketing Letters, 33(1)
POSTING TYPE: TOCs
Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
—Aparna A. Labroo, Natalie Mizik, Russell Winer []
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences
—Kao Si, Xianchi Dai []
The role of timeframes in the retrieval and temporal location judgments of past events
—Yanping Tu, Dilip Soman []
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences
—Cassandra Denise Davis, Aimee Drolet []
When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
—Elizabeth A. Keenan, Anne V. Wilson, Leslie K. John []
The effect of unavailable donation opportunities on donation choice
—Coby Morvinski []
Anthropomorphizing makes material goods as happiness-inducing as experiences
—Jacob C. Lee, Sara Kim, Phyllis Xue Wang []
Using virtual reality to increase charitable donations
—Kirk Kristofferson, Michelle E. Daniels, Andrea C. Morales []
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
—Felix Eggers, Fabian Eggers []
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
—Rumen Pozharliev, Matteo Angelis, Dario Rossi []
Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
—Sungwoo Choi, Stella X Liu, Choongbeom Choi []
The impact of lay beliefs about AI on adoption of algorithmic advice
—Benjamin von Walter, Dietmar Kremmel, Bruno Jäger []
Idea Corner
Anthropomorphized artificial intelligence, attachment, and consumer behavior
—Erik Hermann []
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
—Delphine Caruelle, Poja Shams, Anders Gustafsson, Line Lervik-Olsen []
Correction to: Mobility as a service (MaaS): the importance of transportation psychology
—Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao []
Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
—Sungwoo Choi, Stella X. Liu, Choongbeom Choi []