J Prod Brand Man
Introduction
Journal of Product & Brand Management, 31(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special issue: Luxury Marketing and Branding
Guest editors: George Christodoulides, Klaus-Peter Wiedmann
Guest editorial: a roadmap and future research agenda for luxury marketing and branding research
—George Christodoulides, Klaus-Peter Wiedmann []
Assessing levers of guilt in luxury consumption: an international perspective
—Jean-Noel Kapferer, Pierre Valette-Florence []
What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
—Philipp ‘Phil’ Klaus []
New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values
—Stephanie D. Atkinson, Jiyun Kang []
Is it love or just like? Generation Z’s brand relationship with luxury
—Hyunju Shin, Jacqueline Eastman, Yuan Li []
Constructing generational identity through counterfeit luxury consumption
—Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir []
Understanding the antecedents to luxury brand consumer behavior
—Christine M. Kowalczyk, Natalie A. Mitchell []
Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media
—Carolin Siepmann, Lisa Carola Holthoff, Pascal Kowalczuk []
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
—Jaewoo Park, Hyo Jin Eom, Charles Spence []
The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study
—Jean Boisvert, Nicholas Jeremy Ashill []
Artification strategies to improve luxury perceptions: the role of adding an artist name
—Vicente Marin, Cristóbal Barra, Jorge Moyano []
Compromise pricing in luxury
—Béatrice Parguel, Annalisa Fraccaro, Sandrine Macé []