J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 30(1)
POSTING TYPE: TOCs
Examining scarcity in mobile promotion and purchase intention: the role of location
—Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley & Mahmoud A. Soliman [] []
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?
—Alcina Gaspar Ferreira & Maria Eduarda Fernandes [] []
Forgiveness and redemption: A study on the impact of employees’ participation in the restoration of corporate brand image in a crisis
—Jiao Feng, Jing Lyu, Hui Li & Qiang Lu [] []
Internal Marketing: A Systematic Review
—Jingqi Qiu, Achilleas Boukis & Chris Storey [] []
The effects of status consumption and conspicuous consumption on perceived symbolic status
—Onur Sahin & Suphan Nasir [] []
Third-party procedural justice perceptions: The mediating effect on the relationship between eWOM and likelihood to purchase
—David Williams, Victoria Crittenden & Amy Henley [] []
The role of immersive technology in Customer Experience Management
—M. Claudia Tom Dieck & Dai-in Danny Han [] []
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
—Xuhui Wang, Fayaz Ali, Muhammad Zubair Tauni, Qilin Zhang & Tanveer Ahsan [] []