J Mar Res
Introduction
Journal of Marketing Research, 59(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
—Hannes Datta, Harald J. van Heerde, Marnik G. Dekimpe, and Jan-Benedict E.M. Steenkamp [] []
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples Joint Goal Pursuits
—Hristina Nikolova and Gergana Y. Nenkov [] []
Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains
—Brian Mittendorf, Jiwoong Shin, and Dae-Hee Yoon [] []
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
—Andrea Webb Luangrath, Joann Peck, William Hedgcock, and Yixiang Xu [] []
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care
—Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan [] []
Preference Reversals Between Digital and Physical Goods
—Rhia Catapano, Fuad Shennib, and Jonathan Levav [] []
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft
—Shunyuan Zhang, Dokyun Lee, Param Singh, and Tridas Mukhopadhyay [] []
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion
—Chethana Achar, Lea H. Dunn, and Nidhi Agrawal [] []
Learning to Set Prices
—Yufeng Huang, Paul B. Ellickson, and Mitchell J. Lovett [] []
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness
—Ray Charles Chuck Howard, David J. Hardisty, Abigail B. Sussman, and Marcel F. Lukas [] []