J Poli Mar
Introduction
Journal of Political Marketing, 21(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Political Advertising Saturation in the 2016 Iowa Caucuses
—Jay Newell [] []
Twitter Influencers in the 2016 US Congressional Races
—Yotam Shmargad [] []
Should Campaigns Respond to Electability Arguments?
—Joshua P. Darr & Robyn L. Stiles [] []
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
—Tamgid Ahmed Chowdhury & Shahneela Naheed [] []
United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions |
—Franziska Marquart, Anna Brosius & Claes de Vreese [] []