J Mar Ed
Introduction
Journal of Marketing Education, 44(1)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
Thoughts on a Wheel of Marketing Education
—Victoria L. Crittenden [] []
What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research
—Donald R. Bacon and Kim A. Stewart [] []
Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction
—Marek Gnusowski and Klaus Schoefer [] []
Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience
—Anjala S. Krishen [] []
Evaluating E-Book Effectiveness and the Impact on Student Engagement
—Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell, and Joe F. Hair, Jr. [] []
Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
—Mark D. Groza, Louis J. Zmich, and Mya P. Groza [] []
Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
—JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Robert L. Harrison, Karen M. Lancendorfer, Mushtaq Luqmani, Zahida Luqmani, Thaweephan Leingpibul, Alhassan G. Mumuni, Kelley O’Reilly, Zahir A. Quraeshi, Robert G. Samples, Ann Veeck, Hu Xie, and Marcellis M. Zondag [] []
Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection
—James A. Mourey, Melissa M. Markley, and Stephen K. Koernig [] []
How Faculty Status Impacts Student Evaluations of Teaching: A Study of Full- Versus Part-Time Marketing Faculty
—Armen Tashchian, Maria Kalamas Hedden, and William R. Forrester [] []
Call for Papers
Special Issue Call for Papers: Entrepreneurial Marketing
[]