J Mar
Introduction
Journal of Marketing, 86(2)
POSTING TYPE: TOCs
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
—Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu [] []
How Consumer Orchestration Work Creates Value in the Sharing Economy
—Daiane Scaraboto and Bernardo Figueiredo [] []
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards
—Samuel D. Hirshman and Abigail B. Sussman [] []
Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
—Nita Umashankar, S. Cem Bahadir, and Sundar Bharadwaj [] []
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
—Yanhao Max Wei, Jihoon Hong, and Gerard J. Tellis [] []
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
—Qiang (Kris) Zhou, B.J. Allen, Richard T. Gretz, and Mark B. Houston [] []
How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
—Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Y. Nenkov [] []
Can Encroachment Benefit Hotel Franchisees?
—TI Tongil Kim and Sandy D. Jap [] []
How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
—Jonathan Z. Zhang, Chun-Wei Chang, and Scott A. Neslin [] []
Carbon Footprinting and Pricing Under Climate Concerns
—Marco Bertini, Stefan Buehler, Daniel Halbheer, and Donald R. Lehmann [] []