J Global Scholar Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 32(2)
POSTING TYPE: TOCs
Ethnic bias and design factors impact response rates of online travel surveys
—Bing Pan, Wayne W. Smith, Stephen W. Litvin, Yulan Yuan & Arch Woodside [] []
Cross-cultural comparisons of popular YouTube ads: A content analysis of YouTube video ads in the U.S. and South Korea
—Chang-Won Choi [] []
Diagnostic analysis of US fashion brand’s Bangladeshi outsourcing
—H. M. Rakib Ul Hasan, Mijeong Noh & Adah Ward Randolph [] []
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer
—Atanas Nikolov, Plamen Peev & Mihail Miletkov [] []
The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature
—Rouxelle De Villiers, Pornchanoke Tipgomut & Alexandra Claudia Hess [] []
Antecedents to green apparel purchase behavior of Indian consumers
—Arpita Khare & Pradeep Kautish [] []
The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club
—Shohei Takamatsu [] []
Consumer response tendency and its implications for satisfaction and recommendation intention
—Takumi Kato [] []
Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective
—Thilini Chathurika Gamage, Kayhan Tajeddini & Omid Tajeddini [] []
Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA
—Miao Miao [] []