蹤獲扦夥厙

Soc Mar Quart

Introduction

Social Marketing Quarterly, 28(1)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Editorial

Celebrating Lessons Learned from Unsuccessful Social Marketing Interventions
Sameer Deshpande [] []

Social Marketing in Latin America: A Historical Overview
Marisol Alonso Vazquez and Nathaly Aya Pastrana [] []

Selecting High-Impact Landscape Irrigation Conservation Behaviors: Formative Research to Inform Behavior-Change Efforts
Laura A. Warner, John M. Diaz, and Michael D. Dukes [] []

Using Formative Research to Develop a Social Marketing Campaign to Understand Food Shopping Behaviors in Young Mothers
Judit Sarai Alvarado, Ximena Perez-Velazco, Victoria Gregorio, Mike Newton Ward, and Molly De Marco [] []

Caught in the Act: Detecting Respondent Deceit and Disinterest in On-Line Surveys. A Case Study Using Facial Expression Analysis
Robert W. Hammond, Claudia Parvanta, and Rahel Zemen [] []

The Pandemic-Induced Personal Data Explosion
Ana Isabel Canhoto and Aaron R. Brough [] []