Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Social media marketing, shoppers’ store love and loyalty
—Riaz Uddin Ahmed [Google Scholar]
Antecedents of similarity perception for store-branded lookalikes
—Li Zhou []
Corporate social responsibility and SME performance: a meta-analysis
—Stephen Oduro, Kot David Adhal Nguar, Alessandro De Nisco, Rami Hashem E. Alharthi, Guglielmo Maccario, Lara Bruno []
Measuring environmental performance in business to business relationships: a bibliometric review
—Umar Burki, Usama Najam, Robert Dahlstrom []
Consumer fear and healthy eating during COVID-19 pandemic
—PatrÃcia de Oliveira Campos, LetÃcia Barbosa de Mélo, Jéssica Carvalho Veras de Souza, Poliana Nunes de Santana, Juliana Matte, Marconi Freitas da Costa []
Technology readiness and e-service quality – impact on purchase intention and loyalty
—Doddahulugappa Goutam, Shirshendu Ganguli, B.V. Gopalakrishna []
Reinforcing purchase behaviors through CSR and ethical practices
—Khizar Hayat, Zhu Jianjun, Sharafat Ali []
Retail tenant mix effect on shopping mall’s performance
—Yishuang Xu, Chung Yim Yiu, Ka Shing Cheung []