J Strat Mar
Introduction
Journal of Strategic Marketing, 30(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Relationship Marketing in Franchising and Retailing
Relationship marketing in franchising and retailing
—Park Thaichon, Lorelle Frazer & Scott Weaven [] []
Consumer attitude and intention toward ridesharing
—Isaac Cheah, Anwar Sadat Shimul, Johan Liang & Ian Phau [] []
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
—Zhanna Kremez, Lorelle Frazer, Sara Quach & Park Thaichon [] []
Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks |
—Aveed Raha & Ilir Hajdini [] []
Why franchisors recruit franchisees from the ranks of their employees |
—Peter Balsarini, Claire Lambert & Marie M. Ryan [] []
Franchisee advisory councils and justice: franchisees finding their voice
—Anthony Grace, Lorelle Frazer, Scott Weaven, Helen Perkins, Wei Shao & Munyaradzi Nyadzayo [] []
Determinants of overall franchisee satisfaction: application of the performance feedback theory
—Michal Jirásek, Susanne Maria Gaffke & Josef Windsperger [] []