J Soc Mar
Introduction
Journal of Social Marketing, 12(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
—Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type []
Yan Huang, Hye Jin Yoon
Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations: a systematic review
—Sarah T. Ryan, Katharina Elisabeth Kariippanon, Anthony D. Okely, Rebecca M. Stanley, Gade Waqa, Melanie Randle []
A social marketing strategy to promote preconception care: development of the Woke Women strategy
—Veronique Y.F. Maas, Lyne M.G. Blanchette, Wencke van Amstel, Arie Franx, Marjolein Poels, Maria P.H. Koster []
Genetic nutrition programmes – disappointment or empowered health? Exploring consumer engagement to understand social health change
—Denise Maria Conroy, Amy Errmann, Jenny Young, Ilaisaane M.E. Fifita []
Young adult drug interventions: a social marketing systematic review and research agenda
—Aimee Riedel, Rory Mulcahy, Amanda Beatson, Byron Keating []
Improving theory use in social marketing: the TITE four-step theory application process
—Taylor Jade Willmott, Sharyn Rundle-Thiele []
Addressing food waste with a socio-cultural approach to social marketing
—Ulla-Maija Sutinen []
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region
—Chiou-Fong Wei, Jing Yu, Gwo-Hau Ding, Kai-Ting Wei []