J Mar Comm
Introduction
Journal of Marketing Communications, 28(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Marketing Communications and Sustainability
Introduction to the special issue on marketing communications and sustainability
—Sunil Sahadev, Sidharth Muralidharan & Pallavi Singh [] []
‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign
—Andreas Hesse & Sofie Rünz [] []
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
—Harsha Gangadharbatla, Christopher Vardeman & Danielle Quichocho [] []
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
—Khan Md Raziuddin Taufique [] []
Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility
—Eun Yeon Kang & Yoon Hi Sung [] []
Replication and George the Galapagos tortoise
—Don E. Schultz, Gayle Kerr & Philip Kitchen [] []
Social media advertising: The role of personal and societal norms in page like ads on Facebook
—Joonghwa Lee & Soojung Kim [] []