J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 27(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Brand credibility and customer-based brand equity: a service recovery perspective
—Azzam Rifi, Rania B. Mostafa []
Psychological and demographic factors influencing responsible credit card debt payment
—Asli Elif Aydin []
Adoption of electronic banking services in India: an extension of UTAUT2 model
—Vikas Chauhan, Rambalak Yadav, Vipin Choudhary []
Factors affecting investors’ intention to purchase gold and silver bullion: evidence from Malaysia
—Joel Verghese, Phaik Nie Chin []
Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity
—Abdullah J. Sultan []