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POSTING TYPE: TOCs

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Advertising Message Impact on Consumers: How to Enhance Positive Affect
—John B. Ford [] []

Articles

When Consumers Tune Out Advertising Messages: Development and Validation of a Scale To Measure Advertising Disengagement
—Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, and Anupama Ambika [] []

Consumer Recall and Recognition Of Co-Appearing Brands in TV Media: The Moderating Roles of Product Congruity And Brand Familiarity
—Fanny Fong Yee Chan [] []

What Drives Consumers To Engage with Influencers? Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships
—Justine Rapp Farrell, Colin Campbell, and Sean Sands [] []

The Role of Faraway Fans In Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events
—Angeline Close Scheinbaum, Anjala S. Krishen, and Russell Lacey [] []

How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
—Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, and Marco Pichierri [] []

How Male Consumers Respond to “Enlightened Manvertising” Campaigns: Gender Schema, Hostile Sexism, and Political Orientation Feed Attitudes
—Miglena Sternadori and Alan Abitbol [] []