Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 40(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The effects of frontline bank employees’ social capital on adaptive selling behavior: serial multiple mediation model
—Myoung-Soung Lee, Jaewon Yoo [Google Scholar]
Customer helping and advocacy behaviours within dyadic financial service relationships: a gift-giving perspective
—Estelle van Tonder, Stephen Graham Saunders, Mwarumba Mwavita, Sohee Kim []
Exploring the reasons for bank-switching behavior in retail banking
—Cong Zhao, Abu Hanifa Md. Noman, Kaveh Asiaei []
Struggling to make ends meet: can consumer financial behaviors improve?
—Lisa K. Meneau, Janakiraman Moorthy []
Exploring the relationship between lifestyle, digital financial element and digital financial services experience
—Dhananjay Bapat []
Prepaid debit cards and banking intention
—Sophia T. Anong, Aditi Routh []
Past, present and future of bank marketing: a bibliometric analysis of (1983–2020)
—Satish Kumar, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim, Tareq Rasul []
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)
—Jung Min Jang, Heejin Kim []