Intl J Adv
Introduction
International Journal of Advertising, 41(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Influencer Marketing
Editorial
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
—Liselot Hudders & Chen Lou [] []
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment |
—Sophie C. Boerman & Céline M. Müller [] []
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
—Susanna S. Lee & Benjamin K. Johnson [] []
Teenagers’ moral advertising literacy in an influencer marketing context
—Emma Sweeney, Margaret-Anne Lawlor & Mairead Brady [] []
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
—Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, Laura F. Bright & Matthew S. Eastin [] []
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification |
—Loes Janssen, Alexander P. Schouten & Emmelyn A. J. Croes [] []
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
—Liselot Hudders & Steffi De Jans [] []
Sustainable fashion social media influencers and content creation calibration
—Jenna Jacobson & Brooke Harrison [] []
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
—Liselot Hudders, Chen Lou & Marloes de Brabandere [] []