Nation Branding and Promotion
Introduction
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches; Book chapter proposal deadline 30 Mar 2022
INTEREST CATEGORY: SECTORS
POSTING TYPE: Calls: Other
Author: Sofia Daskou
Call for book chapters/Call for Chapter Proposals
Title of Edited volume: Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches, IGI Global (Deadline 30 March 2022).
Proposals Submission Deadline: March 30, 2022
Full Chapters Due: June 12, 2022
Submission Date: June 12, 2022
The editors:
- Andreas Masouras, Assistant Professor, Neapolis University Pafos, Cyprus
- Sofia Daskou, Associate Professor, Neapolis University Pafos, Cyprus
- Victoria Pistikou , Assistant Professor, Democritus University of Thrace, Greece
- Dimitrios Dimitriou, Professor Associate, Democritus University of Thrace, Greece
- Tim Friesner, Senior Lecture, University of Winchester, UK, United Kingdom
Invite submissions to this Call for Chapters in an edited volume titled Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches. The volume presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations. It proceeds to demonstrate how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Works presented in this book are of theoretical, conceptual, and empirical nature, revealing the impact of Nation brands and nation branding in ideologies, business practice, policy, diplomacy, marketing and identify management. This book is a critical reference source for brand strategists, governments and policy makers, tourism professionals, marketers, advertisers, travel agencies, academics, researchers, and students working or reading in the fields of international relations, economics, social sciences, social media management and business communications, business management, marketing, and entrepreneurship.
This publication aims to: – Offer researchers a voice to express latest discoveries on issuers on Nation brands and Nation branding – Reveal the ontology development and implications of Nations Brands and Nation Branding on people, communities, policy decision makers, cultural stakeholders and identity consultants. – Expand our knowledge in methods and research approaches adopted to explore phenomena of Nation Branding – Demonstrate the power of conceptualization and empirical results in framing the thinking of policy makers, marketers, politicians and communication specialists.
The Target Audiences of the volume are: Marketing, Branding and Communication Academics; Marketing, Branding and Communication Professionals; Experts and policy makers on issues of tourism and country promotions; Place marketing for place development specialists; Diplomats, policy makers, governmental and non-governmental organizations executives; Communication consultants; Nation Branding Students and practitioners.
While we are open to any submissions on this general topic, suggested topics (chapters) for the book include: Identity Management, Destination Marketing, Economic Development, International Relations, Marketing Nations and Places, Nation Branding, Nation Reputation, Public Diplomacy, Digital Communication Practices, Cultural Diplomacy, Place Branding, implications of Nation Brands of Corporate or Country Policies, Country of Origin Effects and Politics.
To submit a book chapter proposal please contact Dr Sofia Daskou (S.daskou@nup.ac.cy) or upload your proposal , at:
Important Dates relevant to this publication are:
March 30, 2022: Proposal Submission Deadline
April 13, 2022: Notification of Acceptance
June 12, 2022: Full Chapter Submission
July 26, 2022: Review Results Returned
September 6, 2022: Final Acceptance Notification
September 20, 2022: Final Chapter Submission