Using Questionnaire Screeners
Introduction
Recording available of How to Use Screeners to improve Data Quality from Online Services with hosts Aaron Arndt, John Ford and Barry Babin
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits
Author: Aaron Arndt
Recorded Presentation Posted
How to Use Screeners to improve Data Quality from Online ServicesÂ
For those of you who missed our presentation about using screeners to improve data quality from online services, we have posted it on YouTube:
Based on the theory and findings from our IJRM publication (Arndt, Ford, Babin, and Luong 2022), this presentation discusses how to screen data and assess sample quality based on sampling goal (selection vs. accuracy) using two methodologies (direct vs. statistical). We hope that our framework will help researchers to improve the quality of their data. We do apologize but the first minute of the recording was lost.