J Mar Analytics
Introduction
Journal of Marketing Analytics, 10(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Co-creating transformative value in marketing analytics
—Maria Petrescu, Anjala S. Krishen []
Whats important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks customers
—Svenja Damberg, Manfred Schwaiger, Christian M. Ringle []
The effect of sales promotions intensity on volume and variability in category sales of large retailers
—mer Zeybek, Bur癟 lengin []
Multi-criteria decision-making leveraged by text analytics and interviews with strategists
—Jorge Iv獺n P矇rez Rave, Gloria Patricia Jaramillo lvarez, Juan Carlos Correa Morales []
Learning about the customer for improving customer retention proposal of an analytical framework
—Dora Sim繭es, Joana Nogueira []
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
—Matti J. Haverila, Kai Haverila, Caitlin McLaughlin, Hailey Tran []
A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis
—Andrea Caputo, Mariya Kargina []
Marketing to the next generation of casino patrons
—Mark Legg, Timothy Webb, Apostolos Ampountolas []
Correction to: Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice
—Vivek H. Patil, Frederick H. Franken []