J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 34(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender
—Robert Kwame Dzogbenuku, George Kofi Amoako, Desmond K Kumi & Gifty Agyeiwaa Bonsu [] []
The Effects of Macro and Micro Country Image on Consumer Brand Preferences
—Maria del Mar Garcia-De los Salmones, Angel Herrero & Hector San Martin [] []
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
—Murat Aktan & Mahwish Anjam [] []
Effects of Luxury Perceptions on Purchase Intention of High-Tech Products
—Sean Chih-Hsiang Ho, Ying-Jung Yvonne Yeh & Tom M. Y. Lin [] []
Review
Environmental Labeling: An Analysis of the Past 22 Years of Research
—Reinaldo Joaquim dos S. Dórea, Diogo A. Lopes Silva, José A. de Almeida Neto & Luciano B. Rodrigues [] []
Visual References in the Description of Print Advertisements. A Four-Country Cross-Cultural Analysis
—Martyna Gliniecka [] []
Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context |
—Inwon Kang, Jakyung Koo, Jeong Hugh Han & Sungjoon Yoo [] []
Book Review
Marketing Countries, Places, and Place-Associated Brands: Identity and Image, By Nicolas Papadopoulos and Mark Cleveland. Edward Elgar: Cheltenham, UK 2021. 366 pp. ISBN 978-1-83910-736-8. List Price: ₤120/$175 (Hardcover), from ₤48/$68 (eBook)
—C. Anthony Di Benedetto []