J Con Mar

Introduction

Journal of Consumer Marketing, 39(2)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation
James Robert Blair, Prachi Gala, Matthew Lunde []

Development of a brand community engagement model: a service-dominant logic perspective
Kai Haverila, Matti Haverila, Caitlin McLaughlin []

Investigating combined effect of WOM and eWOM: role of message valence
ShabbirHusain R.V., Sanjeev Varshney []

Expatriate’s food adaptation: when does acculturation elicit social identification vs differentiation?
Dario Miocevic, Antonija Kvasina, Biljana Crnjak-Karanovic []

Dual-process model for the influence of taxes and fees inclusion on price perceptions
Sudipta Mukherjee []

Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
Van Chien Duong, Emma Regolini, Billy Sung, Min Teah, Siobhan Hatton-Jones []

Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)
Atieh Poushneh, Reza Rajabi []

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga []