J Con Mar
Introduction
Journal of Consumer Marketing, 39(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation
—James Robert Blair, Prachi Gala, Matthew Lunde []
Development of a brand community engagement model: a service-dominant logic perspective
—Kai Haverila, Matti Haverila, Caitlin McLaughlin []
Investigating combined effect of WOM and eWOM: role of message valence
—ShabbirHusain R.V., Sanjeev Varshney []
Expatriate’s food adaptation: when does acculturation elicit social identification vs differentiation?
—Dario Miocevic, Antonija Kvasina, Biljana Crnjak-Karanovic []
Dual-process model for the influence of taxes and fees inclusion on price perceptions
—Sudipta Mukherjee []
Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
—Van Chien Duong, Emma Regolini, Billy Sung, Min Teah, Siobhan Hatton-Jones []
Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)
—Atieh Poushneh, Reza Rajabi []
Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
—Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga []