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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Author: Girish Mallapragada

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2022 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

The Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø invites nominations (including self-nominations) for the 2022 Varadarajan Award for early career contributions to marketing strategy research. The award will be presented during the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference in February 2023. The domain of marketing strategy research, broadly construed, includes all strategic marketing decisions, issues, problems, etc., at all levels in both for-profit and not-for-profit organizations.

The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years after receipt of her/his doctoral degree by July 31, 2022. The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research productivity, and research leadership.

Previous winners of the award include: Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, Stefan Stremersch, Koen Pauwels, Werner Reinartz, Raji Srinivasan, Natalie Mizik, Rob Palmatier, Debanjan Mitra, Shrihari Sridhar, Eric (Er) Fang, Kapil Tuli, J. Andrew Petersen, Denish Shah, Andrew Stephen, Anindita Chakravarty, and Frank Germann.

Letters of nomination along with an updated resume should be received by April 15, 2022 in a single PDF file that should be emailed to the address mentioned below:

Girish Mallapragada

Chair, Marketing Strategy SIG
·¡³¾²¹¾±±ô:Ìýgmallapr@indiana.edu