J Start Mar
Introduction
Journal of Strategic Marketing, 30(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Introduction to the special issue – service marketing
—Harjit Sekhon [] []
Research Articles
Blame and service recovery strategies in lateral exchange markets
—Seth Ketron & Shirley Mai [] []
The dark-side of coopetition: it’s not what you say, but the way that you do it
—James M. Crick, Dave Crick & Shiv Chaudhry [] []
Exploring customer experience, commitment, and engagement behaviours
—Sanjit K. Roy, Richard L. Gruner & Jingjing Guo [] []
Adopting a value co-creation perspective to understand High Street regeneration
—Kim Cassidy & Sheilagh Resnick [] []
A systematic review of the dark side of CRM: the need for a new research agenda
—Bang Nguyen, Faten Jaber & Lyndon Simkin [] []