J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 16(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
—Guest editorial []
Paul Baines, Mairead Brady, Shailendra Pratap Jain
Viewpoint – a big opportunity for interactive marketing post-COVID-19
—Malcolm McDonald []
The impact of Covid-19 on customer journeys: implications for interactive marketing
—P.K. Kannan, Gauri Kulkarni []
Post-pandemic marketing: when the peripheral becomes the core
—Jagdish N. Sheth []
Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity
—Tianfu Wang, Yam B. Limbu, Xing Fang []
Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption
—Yoon-Na Cho, Ha Eun Kim, Nara Youn []
Contactless service encounters among Millennials and Generation Z: the effects of Millennials and Gen Z characteristics on technology self-efficacy and preference for contactless service
—Songmee Kim, Seyoon Jang, Woojin Choi, Chorong Youn, Yuri Lee []
Does product display quantity increase purchase intention? The mediation of diminished pain of payment
—Tengfei Guo, Shiquan Zhong, Xuelian Wang, Geng Li []
Sharing is entertaining: the impact of consumer values on video sharing and brand equity
—Gustavo Quiroga Souki, Flavia Braga Chinelato, Cid Gonçalves Filho []
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement
—Chunli Ji, Susana Mieiro, Guihai Huang []
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
—Manuela López, Maria Sicilia, Peeter W.J. Verlegh []