J Promo Man
Introduction
Journal of Promotion Management, 28(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach
—Preeti Nayal & Neeraj Pandey [] []
Effects of Instagram User-Generated Content on Travel Inspiration and Planning: An Extended Model of Technology Acceptance
—Lijie Zhou & Fei Xue [] []
Mavens at Work: Brand Commitment and the Moderating Role of Market Mavens on Social Media Engagement
—Deborah Goldring, Baiyun Gong & John T. Gironda [] []
Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?
—Valeska V. Geldres-Weiss, Joaquin Monreal-Pérez & Skania L. Geldres-Weiss [] []
Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates
—Sakkthivel A. Manickam & Kakul Agha [] []
How Destination Brand Equity and Destination Brand Authenticity Influence Destination Visit Intention: Evidence from the United Arab Emirates
—Tafazal Kumail, Marzouq Ayed Al Qeed, Asad Aburumman, Syed Mudasser Abbas & Farah Sadiq [] []
Females Are More Rational! How Consumer Expertise Moderates Attitude toward Advertisements
—Syed Arsalan Haider Bukhari, Junaid Ul Haq, Muhammad Ishfaq & Azmat Ali [] []
Impact of Beauty Vlogger’s Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction
—Parul Manchanda, Nupur Arora & Vaishali Sethi [] [Google Scholar]