J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 50(2)
POSTING TYPE: TOCs
Marketing research on Mobile apps: past, present and future
—Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan []
Online influencer marketing
—Fine F. Leung, Flora F. Gu, Robert W. Palmatier []
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
—Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain []
More than money: establishing the importance of a sense of purpose for salespeople
—Valerie Good, Douglas E. Hughes, Hao Wang []
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
—Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas []
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
—Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton []
What brand do I use for my new product? The impact of new product branding decisions on firm value
—Larisa Kovalenko, Alina Sorescu, Mark B. Houston []
Salient knowledge that others are also evaluating reduces judgment extremity
—Claire I. Tsai, Min Zhao, Dilip Soman []
Customer-focused voice and rule-breaking in the frontlines
—Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown []
The Effect of Air Pollution on Food Preferences
—Jingwen Liu, Peng Zou, Yu Ma []