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J Relationship Mar

Introduction

Journal of Relationship Marketing, 21(1)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction
Rizwan Ullah Khan, Yashar Salamzadeh, Qaisar Iqbal & Shaohua Yang [] []

Effects of Perceived Justice on the Behavioral Intention of Customers in the Banking Sector
Emerson Wagner Mainardes, Marinalva Barros da Silva & Danilo Soares Monte-mor [] []

The Diffusion of Price-Related Word-of-Mouth: A Study Exploring the Role of Market Mavens and Social Ties
Sebastian Schneider & Frank Huber [] []