Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 34(2)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Revisiting the service recovery paradox in the restaurant industry
—Jong-Hyeong Kim, Wenxuan Du, Hyewon Youn []
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea
—Jungwon Lee, Cheol Park []
Thomas Cook(ed): using Altman’s -score analysis to examine predictors of financial bankruptcy in tourism and hospitality businesses
—Edmund Goh, Saiyidi Mat Roni, Deepa Bannigidadmath [Google Scholar]
Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers’ decision-making process
—Arim Park, Hyun Sang An, Ju Myung Song, Christina Chung [Google Scholar]
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory
—Junyun Liao, Jiawen Chen, Xuebing Dong []
Animosity based on traditional enmity versus other causes
—Sara Campo, Maria D. Alvarez []
Homo economicus? An investigation of factors influencing perceived comfort of choosing paper-based triple stimulus vouchers
—Wee Kheng Tan, Hao-Jen Liang []
Consumption attitudes and behaviors in Asia: a discovery-oriented fresh look
—Rajeev Batra, Dongmei Li, Chi-Yue Chiu []
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations
—Xuan Cu Le []
A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buying
—Ho Trong Nghia, Svein Ottar Olsen, Nguyen Thi Mai Trang []
Customer segment transition through the customer loyalty program
—Makoto Kimura []