Asia Mar J
Introduction
Asia Marketing Journal, 23(4)
POSTING TYPE: TOCs
The Safety Paradox of Self-Driving Cars
—Yeh Jun Lee and Jongwon Park [] []
Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
—Tae Hee Park and Dongho Yoo [] []
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
—Yun Kyung Oh and Jung-Min Kim [] []
Research Notes
Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
—Yayu Yuan and Janghyuk Lee [] []