TPM 2022
Introduction
Theory & Practice in Marketing Conference, 10-12 May 2022, Emory University; Deadline now 31 Mar
POSTING TYPE: Revisits
Author: Sandy Jap
CALL FOR SUBMISSIONS
12th Annual Theory + Practice of Marketing Conference (2022)
Hosted By:ÌýEmory University’s Goizueta Business School, Atlanta, GA
Submission Deadline:ÌýMarch 31, 2022
Conference Dates: May 10-12, 2022
This year, TPM will be partnering with the International Journal of Research in Marketing for a special issue that seeks research that bridges the gap between marketing academia and practice. The special issue is open to all methodological approaches, including experimental studies, qualitative research, and empirical modeling. Research should be focused on real-world applications, drawing on rigorous methodology to address substantive concerns. The special issue is also open to theoretical research and research that has the potential to inform regulation and public policy, so long as it relates to marketing phenomena..
Submissions should be no more than 10 PowerPoint slides (in reasonable type size) and, for empirical submissions, include the following:
1.ÌýÌýÌýÌý Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with.
2.ÌýÌýÌýÌý Results: In the next one to two slides, describe the principle findings in words.
3.ÌýÌýÌýÌý Method: In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability.
4.ÌýÌýÌýÌý Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.Ìý
Adjusted expectations are noted on the website for theoretical submissions.ÌýRemember that the audience is not purely academic, so your slides and presentation need to be easily understood by both scholars and managers. A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive. After the TPM conference, the EIC and co-editors of IJRM will begin accepting manuscripts for the special issue in September 2022. Manuscripts must be received no later than January 31, 2023.
OVERVIEW OF DEADLINES:
ÌýSubmission Deadline: March 31, 2022
Decision on Conference Submission: April 11, 2022