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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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SPECIAL SECTION: DISRUPTING MARKETING REALITIES: THE SENSORY, EMOTIONAL AND COGNITIVE MECHANISMS TRANSFORMING CUSTOMER EXPERIENCES WITH REALITY-ENHANCING TECHNOLOGIES

Guest Editors: Mathew Chylinski, Tim Hilken, and Debbie Keeling

Simulated satiation through reality‐enhancing technology
—Erol Pala, Sommer Kapitan, Patrick van Esch []

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
—Tim Hilken, Mathew Chylinski, Debbie I. Keeling, Jonas Heller, Ko de Ruyter, Dominik Mahr []

Can augmented reality satisfy consumers’ need for touch?
—Shirin Gatter, Verena Hüttl-Maack, Philipp A. Rauschnabel [Google Scholar]

Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
—Chen Chen, Mike Z. Yao []

Augmented reality advertising via a mobile app
—Eunyoung (Christine) Sung, Dai-In Danny Han, Yung Kyun Choi []

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
—Sergio Ibáñez-Sánchez, Carlos Orús, Carlos Flavián []

SPECIAL SECTION: THE PSYCHOLOGY UNDERLYING CONSUMER SUBVERSION: HOW AND WHY CONSUMERS SUBVERT MARKETING STRATEGIES

Guest Editors: Kirk Plangger, Colin Campbell and Sean Sands

Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing
—Frauke Mattison Thompson, Nikoletta-Theofania Siamagka []

Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge
—Matthew Wilson, Karen Robson, Leyland Pitt []

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
—Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee []

How consumers subvert advertising through rhetorical institutional work
—Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Judith Fletcher-Brown []

SPECIAL SECTION: PSYCHOLOGY, MARKETING, DIGITAL TECHNOLOGIES AND PRIVACY

Guest Editors: Daniele Scarpi and Gabriele Pizzi

The personalization–privacy paradox at the nexus of social exchange and construal level theories
—Julien Cloarec, Lars Meyer-Waarden, Andreas Munzel []