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Introduction

Journal of Consumer Marketing, 39(1)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Territorial consumer behaviors on social media: a dark side of psychological ownership []
Petru Dorin Micu, Christy Ashley

Path to sustainable luxury brand consumption: face consciousness, materialism, pride and risk of embarrassment
Tahir Islam, Ying Wang, Ahsan Ali, Naeem Akhtar []

Systematic review of gender differences and similarities in online consumers’ shopping behavior
Maria Kanwal, Umar Burki, Raza Ali, Robert Dahlstrom []

Online service failure: how consumers from emerging countries react and complain
Simoni F. Rohden, Celso Augusto de Matos []

S/he styles: narcissistic fashion apparel consumption in India
Juhi Gahlot Sarkar, Abhigyan Sarkar []

An ethnographic analysis of consumer information processing and decision-making at farmers’ markets
Benjamin Garner []

Visuals misleading consumers? Testing the visual superiority effect in advertising
Kyongseok Kim, Hyang-Sook Kim []

Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective
Hernan ‘Banjo’ Roxas, Rodilina Marte []

Compulsive buying among young consumers in Eastern Europe: a two-study approach to scale adaptation and validation
Piotr Tarka, Monika Kukar-Kinney []

Engaging luxury brand consumers on social media
Vikas Kumar, Imran Khan, Mobin Fatma, Amrinder Singh []

Behavioural consequences of verbally expressed and unexpressed customer rage emotions
Ashwini K. Awasthi, Vineet Kumar []