Intl J Pharma Healthcare
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 16(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms
—Divaries Cosmas Jaravaza, Fanny Saruchera []
Branded vs. Generic drugs: the role of self-perceived seriousness of disease
—Andrea Sestino, Cesare Amatulli []
Maslow’s theory for preventive healthcare in India – a content analysis approach
—Komal Chopra []
Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior
—Mesay Moges Menebo []
Logistic planning for pharmaceutical supply chain using multi-objective optimization model
—Mohammad Mahdi Ershadi, Mohamad Sajad Ershadi []
The influence of direct-to-physician promotion towards physicians’ prescription behaviour in Malaysia
—Sardar Md Humayun Kabir, Suharni Maulan, Noor Hazilah Abd Manaf, Zaireena Wan Nasir []
Knowledge, attitude, utilisation and satisfaction of traditional Chinese medicine in Hong Kong
—Tommy K.C. Ng, Man Fung Lo, Ben Y.F. Fong []
The impact of customer-centric business strategies on customer relationship management: pharmaceutical field-force perspective
—Muhammad Azeem, Sania Aziz, Jawad Shahid, Aamir Hayat, Munir Ahmed, Muhammad Imran Khan []