The ÂÜÀòÉç¹ÙÍø and TCR
Introduction
The ÂÜÀòÉç¹ÙÍø will join ACR to support grants on transformative consumer research
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Awards
Author: Brennan Davis
The Transformative Consumer Research (TCR) Advisory Committee is pleased to announce that the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) has generously agreed to provide financial support for grants on TCR starting in 2022, joining the Association of Consumer Research () and an anonymous donor’s matching gift to offer a total of $40,000 in grants to the broader community of marketing and consumer scholars. In recognition of the partnership, we are pleased to rename the program the .
These grants support early-stage research that benefits consumer welfare and quality of life for all beings affected by consumption worldwide. ÂÜÀòÉç¹ÙÍø will also provide in-kind sponsorship for the , a pre-conference to the Summer ÂÜÀòÉç¹ÙÍø Conference in August 2022. We are excited to continue to partner with ÂÜÀòÉç¹ÙÍø and are grateful for their support of .