J Mar Comm
Introduction
Journal of Marketing Communications, 28(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Perception of advertisements with celebrity endorsement among mature consumers
—Kara Chan & Fei Fan [] []
Design matters: Cross-modal correspondences between vision and taste in food advertising
—Jinha Lee & Heejin Lim [] []
Do mobile health (mHealth) services ensure the quality of health life? An integrated approach from a developing country context
—Mohammad Zahedul Alam, Mirza Mohammad Didarul Alam, Md. Aslam Uddin & Nor Azila Mohd Noor [] []
In search of communication excellence: Public relations’ value, empowerment, and structure in strategic management
—Lisa Tam, Jeong-Nam Kim, James E. Grunig, Jeffrey A. Hall & Jerry Swerling [] []
Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising |
—Claire M. Segijn & Iris van Ooijen [] []