J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 14(1)
POSTING TYPE: TOCs
Special issue: Marketization and commodification of history
Guest editors: H矇l癡ne Gorge, Nil Ozcaglar-Toulouse
Guest editorial
—H矇l癡ne Gorge, Nil Ozcaglar-Toulouse []
Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
—Zafeirenia Brokalaki, Georgios Patsiaouras []
New Zealands ANZAC nurses: marketizing the great war for a 21st-century fit
—Jayne Krisjanous, Christine Hallett []
Chromolithographed history: brands trade cards and the co-construction of the French roman national (1900s-1930s)
—Anthony Galluzzo []
(En) act your age! Marketing and the marketization of history in young SMEs
—Terrance Weatherbee, Donna Sears []
Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c.
—Pierre Labardin, Pierre Gervais []
Rhetorical history and strategic marketing: the example of Starbucks
—Pierre Volle []