J Curr Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 43(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Digital Body Disturbances in Advertising: Attraction or Repulsion?
—Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel [] []
Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
—Tyler Milfeld & Eric Haley [] []
Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising
—Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris [] []
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
—Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar [] []
Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image
—Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn [] []
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
—Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan [] []