���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

LETTER TO THE EDITOR

Honouring Gerald Goodhardt (1930–2020)
—Zachary William Anesbury, Lara Stocchi, Giang Trinh []

SPECIAL ISSUE ARTICLES

The Dirichlet model in marketing
—Carl Driesener, Cam Rungie []

Consumer perceptions and behaviour towards branded commodities
—Jaywant Singh, Francesca Dall’Olmo Riley []

Quantifying the target market for advertisers
—Charles Graham, Rachel Kennedy []

Dirichlet implications for portfolio management
—Carl Driesener, Cam Rungie, Malcolm Wright []

Using the Dirichlet model to predict how fashion brands compete and grow on eBay
—Shamim Chowdhury, Alicia Barker, Giang Trinh, Larry Lockshin []

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making
—Kaye Chan, Mark Uncles []

Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model
—Giang Trinh, John Dawes, Malcolm J. Wright, Nick Danenberg, Byron Sharp []

Empirical generalisations in customer mindset metrics
—Philip J. Mecredy, Malcolm J. Wright, Pamela M. Feetham, Philip Stern []

How websites compete in the Middle East: The example of Iran
—Tara Naami, Zachary William Anesbury, Lara Stocchi, Maxwell Winchester []

How persistent are duplication of purchase partitions?
—Zachary William Anesbury, Dag Bennett, Rachel Kennedy []

How loyalty extends across product categories
—Alicia Grasby, Armando Corsi, John Dawes, Carl Driesener, Byron Sharp []