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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Min Ding

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2021 Customer Needs and Solutions Vithala R. Rao Award

The Vithala R. Rao Award Committee (Vithala Rao (chair), Gary Lilien, and R. Venkatesh) has selected the following paper, from all papers published in CNS, for the 2021 CNS Rao Award.

“Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles”, by Dominik Mahr, Aric Rindfleisch & Rebecca J. Slotegraaf. Customer Needs and Solutions volume 2, 209–221 (2015) [] []

Congratulations to Dominik, Aric, and Rebecca!

Past Year Recipients:

• 2019, “The Long-Term Effect of Multichannel Usage on Sales” by Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin. Published: March 2015, Volume 2, Issue 1, pp 41–56,
• 2020, none