���������

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

---

Studying gendered embodied consumption with poststructuralist feminist hermeneutics
—Carly Drake, Scott K. Radford []

Brand ageing: an analysis from a Latin American perspective
—Juliana Villegas, Ruben Guevara, Juan Esteban Escalante []

“They said we ruined the character and our religion”: authenticity and legitimation of cosplay
—Hounaida El Jurdi, Mona Moufahim, Ofer Dekel []

Brand bullying: from stressing to expressing
—S. Umit Kucuk, Samil A. Aledin []

Self-presentation and gender on social media: an exploration of the expression of “authentic selves”
—Klaudia Kondakciu, Melissa Souto, Linda Tuncay Zayer []

Experiential design on cause-related marketing: lessons from the fill-the-bottle challenge
—Claire Roederer, Marc Filser []

Consumers’ perception on artificial intelligence applications in marketing communication
—Huan Chen, Slyvia Chan-Olmsted, Julia Kim, Irene Mayor Sanabria []

Thematic analysis without paradox: sensemaking and context
—Wilson Ozuem, Michelle Willis, Kerry Howell []