Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
—CSR motives on situational scepticism towards luxury brands []
Kevin Teah, Billy Sung, Ian Phau
A comparison of Australians, Chinese and Sri Lankans’ payment preference at point-of-sale
—Madugoda Gunaratnege Senali, Helen Cripps, Stephanie Meek, Maria M. Ryan [Google Scholar]
Organisational and environmental indicators of B2B sales performance
—Nils M. Høgevold, Rocio Rodriguez, Gøran Svensson, Mornay Roberts-Lombard []
Retail crowding: meta-analysis of contextual and cultural moderators
—Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Marcia Maurer Herter, Anna S. Mattila, Marcelo Gattermann Perin []
Understanding destination evangelism: a social media viewpoint
—Purvendu Sharma []
Effects of employee identity salience on content sharing in social networks
—Xueting Zhang, Tanya (Ya) Tang, Man Chen, Feng Wang []
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
—Piyush Sharma, Deepak Sardana, Narain Gupta, Denni Arli []
Cultural differences in deliberate counterfeit purchase behavior
—Piyush Sharma, Ricky Y. K. Chan, Nebojsa Davcik, Akiko Ueno []
Brand portfolio strategies effects on consumers’ attitude
—Sefa Emre Yilmazel, Leyla Özer [Google Scholar]