J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 34(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health
—Nuno Baptista, Helena Alves & José Carlos Pinho [] []
Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success
—Nik Mohd Hazrul Nik Hashim, Yap Hock Ann, Amin Ansary & John Antony Xavier [] []
Does Corporate Social Responsibility Enhance Political Marketing?
—Kojo Kakra Twum, John Paul Kosiba, Ibn Kailan Abdul-Hamid & Robert Hinson [] []
Cause-related marketing — an interpretive structural model approach
—Shilpa Sindhu [] []
The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities
—Patrick De Pelsmacker, Nathalie Dens & Sarah De Meulenaer [] []