J Mar Res
Introduction
Journal of Marketing Research, 59(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Education and Marketing: Decision Making, Spending, and Consumption
—Rajdeep Grewal, Robert Meyer, and Vikas Mittal [] []
Effects of Payment on User Engagement in Online Courses
—Ali Goli, Pradeep K. Chintagunta, and S. Sriram [] []
Testing Theories of Goal Progress in Online Learning
—Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson [] []
The ‘Idea Advantage’: How Content Sharing Strategies Impact Engagement in Online Learning Platforms
—Unnati Narang, Manjit S. Yadav, and Aric Rindfleisch [] []
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment
—Jun Hyung Kim, Minki Kim, Do Won Kwak, and Sol Lee [] []
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening
—Chen Zhou, Manpreet Gill, and Qiang Liu [] []
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools
—Pierre-Yann Dolbec, Rodrigo B. Castilhos, Marcelo J. Fonseca, and Guilherme Trez [] []
Early Cost Realization and College Choice
—Haewon Yoon, Yang Yang, and Carey K. Morewedge [] []
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling
—Bryan Bollinger, Eli Liebman, David Hammond, Erin Hobin, and Jocelyn Sacco [] []
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
—Lingjiang Lora Tu, JaeHwan Kwon, and Huachao Gao [] []
Gender (Still) Matters in Business School
—Aradhna Krishna and A. YeÅŸim Orhun [] []
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum
—Ananya Sen and Catherine Tucker [] []
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects
—Siddharth Shekhar Singh, Ravi Sen, and Sharad Borle [] []