J Promo Man
Introduction
Journal of Promotion Management, 28(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special issue: Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
Editorial
Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
—Sandra Maria Correia Loureiro [] []
VR and Nostalgia: Using Animation in Theme Parks to Enhance Visitor Engagement
—Jae-Eun Oh & Anthony Kong [] []
Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality
—Marion Rauscher & Andreas Humpe [] []
Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth
—Mariana Berga Rodrigues & Sandra Maria Correia Loureiro [] []
Comparing AI-Based and Traditional Prospect Generating Methods |
—Christian Stadlmann & Andreas Zehetner [] []
The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants
—Sandra Maria Correia Loureiro & Ricardo Godinho Bilro [] []
You Are Only Mine! Engage with Voice Assistant While Find Destinations and Accommodations
—Mónica Mendes Ferreira, Sandra Maria Correia & Hélia Pereira [] []