J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 50(1)
POSTING TYPE: TOCs
Editorial
To boldly go…
—John Hulland, Mark B. Houston []
Editorial
How could anyone forget Harold W. Berkman?
—Barry J. Babin, Nina Krey []
Editorial
Guest Editorial: Responsible Research in Marketing
—Michael Haenlein, Mary Jo Bitner, Ajay K. Kohli, Katherine N. Lemon, David J. Reibstein []
Editorial
Reimagining marketing strategy: driving the debate on grand challenges
—Ko Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, Darren W. Dahl []
The future of buyer–seller interactions: a conceptual framework and research agenda
—Michael Ahearne, Yashar Atefi, Son K. Lam, Mohsen Pourmasoudi []
Revisiting Gaussian copulas to handle endogenous regressors
—Jan-Michael Becker, Dorian Proksch, Christian M. Ringle []
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
—Sven Baehre, Michele O’Dwyer, Lisa O’Malley, Nick Lee []
Designing satisfying service encounters: website versus store touchpoints
—Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi, Lars Witell []
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
—Stijn Maesen, Lien Lamey, Anne ter Braak, Léon Jansen []
Contained: why it’s better to display some products without a package
—Courtney Szocs, Sara Williamson, Adam Mills []
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
—Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova []
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
—Alexander Mafael, Sascha Raithel, Stefan J. Hock []