Services Mar Quart
Introduction
Services Marketing Quarterly, 43(1)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education
—David Amani [] []
Well-Timed Social-Emotional Support Can Enhance Consumer-to-Business Relationships
—Maria M. Raciti [] []
Consumers Advertising Media Use: A Cross-Cultural Study
—Goitom Tesfom & Clemens H. M. Lutz [] []
Physicians Brand Personality: Building Brand Personality Scale
—Reza Shafiee, Fahimeh Ansari & Hossein Mahjob [] []
Understanding Key Factors Motivating Customers to Purchase Brands via Brand Apps: A Service Dominant Logic Perspective
—Trang P. Tran, McKenzie May & Christine M. Kowalczyk [] []
Collaboration in Service Recovery: Control, Effort, and Self-Serving Bias
—Joohyung Park & Sejin Ha [] []
Enjoy! The Effects of Service Blessings on the Customer
—Robert M. Schindler, Sandipan S. Sen & Judy A. Wiles [] []