J Prod Br and Man
Introduction
Journal of Product & Brand Management, 31(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Pursuing premium: comparing pre-owned versus new durable markets
—Chadwick J. Miller, Daniel C. Brannon []
Investigating brand community engagement and evangelistic tendencies on social media
—Purvendu Sharma, Ashish Sadh, Aditya Billore, Manoj Motiani []
Tickle me on WeChat Moments: the role of brand love
—Jashim Khan, Jean-Eric Pelet, Somayeh Zamani []
Sociopolitical activist brands
—Holger Joerg Schmidt, Nicholas Ind, Francisco Guzmán, Eric Kennedy []
Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China
—Sojung Kim, Mark Yi-Cheon Yim []
Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives
—Varsha Jain, Preeti Shroff, Altaf Merchant, Subhalakshmi Bezbaruah []
The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement
—David Gligor, Sıddık Bozkurt []
Redefining brand hijacking from a non-collaborative brand co-creation perspective
—Alfonso Siano, Maria Giovanna Confetto, Agostino Vollero, Claudia Covucci []
To be or not to be equal: the impact of pride on brands associated with dissociative out-groups
—Yue Lu, Zhanqing Wang, Defeng Yang, Nakaya Kakuda []
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness
—Susanna S. Lee, Huan Chen, Yu-Hao Lee []
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement
—Nebojsa S. Davcik, Daniela Langaro, Colin Jevons, Rita Nascimento []