J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 13(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Sharing personal experiences and online consumer engagement: A case study of Glossier
—Ashley Paintsil & Hye-Shin Kim [] []
Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
—Jinhee Han & Wi-Suk Kwon [] []
Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA
—Miao Miao, I Go, Kayo Ikeda & Hideho Numata [] []
Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes
—Jitong Li & Karen K. Leonas [] []
Sustainability supplier scorecard assessment tools: A comparison between apparel retailers
—Rachel Creighton, Iva Jestratijevic & Daton Lee [] []
What drives Malaysian online fashion shopping? The mediating role of perceived value
—Suha Fouad Salem & Alshaimaa Bahgat Alanadoly [] []