Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 23(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Collaborative consumption sport hosting: value and consumption constraints
—Michael Goldman, Brandon Brown, Eric C. Schwarz []
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence
—Younghan Lee, Dae-eun Kim []
Effect of background music and hierarchy-of-effects in watching women’s running shoes advertisements
—Jun-Phil Uhm, Hyun-Woo Lee, Jin-Wook Han, Dong-Kyu Kim [Google Scholar]
The effects of high-tech cameras on sports consumers’ viewing experiences: the moderating role of sports involvement
—Wonseok (Eric) Jang, Young Jun Kim, Kyungro Chang, Taehee Kim [Google Scholar]
Rasch calibration and optimal categorization of the sport fandom questionnaire
—Han Soo Kim, Minsoo Kang, Minjung Kim []
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
—Zack P. Pedersen, Kyungyeol (Anthony) Kim, Kevin K. Byon, Antonio S. Williams []
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model
—David J. Finch, Gashaw Abeza, Norm O’Reilly, John Nadeau, Nadège Levallet, David Legg, Bill Foster []
Continuance intention in running apps: the moderating effect of relationship norms
—Li Keng Cheng, Hsien-Long Huang, Ching-Chi Lai []
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention
—Antonio S. Williams, Sungwook Son []
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
—Youngho Park, Dae Hee Kwak []
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown
—Youngbum Kwon, Dae Hee Kwak []
The brand persona of a football manager – the case of Arsène Wenger
—Adele Berndt []